Privacy Policy
Last updated: 1 August 2026
1. Who We Are
Fassix is a sales and marketing software platform operated by Ishaan Shringi ("we", "us", "our") based in India. This policy explains how we collect, use, store, and protect personal data when you use our website (fassix.com), dashboard (app.fassix.com), mobile apps for iOS and Android, embeddable widget, and related services (collectively, the "Service").
By using the Service, you consent to the data practices described in this policy.
2. What Data We Collect
We collect different data depending on how you interact with Fassix. There are three categories of people whose data we process:
2.1 Customers (users who sign up and create AI agents)
- Name, email address, phone number (optional)
- Password (stored as a one-way hash — we cannot read your password)
- Billing information: plan tier, subscription status, payment transaction records. We do not store credit card or bank account details — all payments are processed by Razorpay.
- Agent configurations: business descriptions, personality settings, knowledge base content (documents, website URLs, FAQs) that you upload
- Usage data: conversations used, login timestamps, feature usage
- Mobile app only: a device push-notification token, the device platform (iOS or Android), and the app version. We use these solely to deliver notifications to your device. The token is removed from our records when you sign out of the app, and you can turn notifications off at any time in your device settings.
2.2 Visitors (end users who interact with AI agents on customer websites or WhatsApp)
When someone chats with a Fassix-powered AI agent, we collect:
- A persistent visitor identifier (stored in a browser cookie and localStorage)
- Conversation messages (both visitor messages and AI responses)
- Device information: browser type, screen dimensions, operating system, language, timezone
- Page URL and referrer (the page where the widget is embedded)
- Approximate location derived from IP address (city, region, country) — we do not store raw IP addresses
- Name, email, phone number — only if the visitor voluntarily provides them during a conversation or through data collection prompts configured by the customer
- For WhatsApp conversations: phone number, WhatsApp profile name, message content. WhatsApp messaging runs on the customer's own WhatsApp Business Account through Meta's WhatsApp Business Platform (Cloud API); Meta processes these messages under its own terms.
Important: The customer who deploys the AI agent on their website is the data controller for their visitors' data. Fassix acts as a data processor on behalf of the customer. Customers are responsible for informing their own visitors about the use of Fassix and obtaining any necessary consent.
2.3 Website visitors (people browsing fassix.com)
- Standard analytics data collected via Google Analytics 4 (page views, device type, referral source, approximate location). This data is aggregated and not linked to individual identities.
3. How We Use Your Data
- To provide the Service: powering AI conversations, managing subscriptions, delivering email and mobile push notifications, enabling real-time chat monitoring
- To process payments: creating payment orders via Razorpay, generating invoices, managing subscription lifecycle
- To improve the Service: understanding usage patterns, diagnosing errors, improving AI response quality
- To communicate with you: sending verification emails, billing receipts, trial reminders, and service announcements. We do not send marketing emails without your consent.
- To enforce our terms: detecting and preventing abuse, fraud, or violations of our Terms of Service
4. AI Processing and Third-Party Data Sharing
To generate AI responses, conversation data — including visitor messages, conversation history, and the knowledge base configured by the customer — is sent to third-party AI providers for processing. This is a core part of how the Service works.
We share data with the following service providers (sub-processors), strictly for operating the Service:
| Provider | Purpose | Data Shared |
|---|---|---|
| OpenAI | AI response generation | Conversation messages, knowledge base context, visitor information (name, location, device type) included in the prompt for personalization. We use OpenAI's API on an inference-only basis — under OpenAI's API terms this data is not used to train or improve their models. |
| Amazon Web Services (AWS) | Infrastructure hosting, file storage | All Service data (hosted on AWS servers) |
| Razorpay | Payment processing | Payment amount, currency, order reference. Razorpay independently collects card/bank details under their own privacy policy. |
| Meta Platforms (WhatsApp Business Platform) | WhatsApp message delivery | Phone numbers, message content, WhatsApp profile information. Messages are sent and received through the customer's own WhatsApp Business Account via Meta's Cloud API. |
| Pinecone | Knowledge base search (vector embeddings) | Numerical embeddings derived from knowledge base content (not raw text) |
| Google (Firebase Cloud Messaging) | Mobile push notification delivery | Your device's push token, and the notification itself — which contains the name of the person who messaged you and a short preview of their message, so it is readable on your lock screen. We use Firebase only to deliver notifications; we do not use Firebase Analytics or any other Firebase product, and the app contains no analytics or tracking SDKs. |
| Apple (Apple Push Notification service) | Mobile push notification delivery on iOS | The same notification content, relayed to iOS devices. Apple processes it under its own terms. |
| Resend | Transactional and service email delivery | Recipient email address and the content of the email sent — account verification, password reset, billing receipts, trial and cancellation reminders, and service notifications such as new-lead summaries. We do not send marketing email through it. |
| Google Analytics | Website analytics | Anonymized browsing data on fassix.com only |
Mobile push notifications. If you use the Fassix mobile app and allow notifications, the alert we send contains the name of the person who messaged and a short preview of their message. That content passes through Google's and Apple's push infrastructure to reach your device — this is the only way notifications can be delivered on iOS and Android. If you would rather this content did not leave our servers, turn notifications off in your device settings; the app works fully without them.
We do not sell, rent, or trade personal data to any third party. Data is shared with sub-processors only as necessary to operate the Service.
5. Cookies and Local Storage
We use minimal cookies and browser storage, limited to what is necessary for the Service to function:
| Name | Type | Duration | Purpose |
|---|---|---|---|
| __fassix_vk | Cookie (first-party) | 1 year | Identifies returning visitors so conversation history is preserved. Set on the customer's domain, not fassix.com. |
| fassix:visitorKey | localStorage | Persistent | Fallback visitor identifier (same purpose as cookie above) |
| fassix:draft | localStorage | Session | Preserves unsent message draft in the chat widget |
We do not use any third-party tracking cookies in the widget. Google Analytics cookies are used only on fassix.com and are governed by Google's Privacy Policy.
6. Data Security
We implement appropriate technical and organizational measures to protect your data, including:
- Passwords are hashed using bcrypt (one-way encryption)
- All data transmitted over HTTPS (TLS encryption in transit)
- Payment webhook signatures are verified using HMAC-SHA256
- API authentication via JSON Web Tokens (JWT)
- Rate limiting on API endpoints to prevent abuse
- Security headers enforced via Helmet.js
- Credentials are stored as environment variables, never in source code
No system is 100% secure. While we take reasonable precautions, we cannot guarantee absolute security. If we become aware of a data breach affecting your personal data, we will notify you in accordance with applicable law.
7. Data Retention
- Account data and conversations: retained for as long as your account is active
- After account deletion: personal data is deleted within 90 days. Some data may be retained in backups for a limited period.
- Payment and invoice records: retained for 7 years as required by Indian tax law
- Visitor cookies: expire after 1 year. Visitors can clear cookies at any time through their browser settings.
- Analytics data: governed by Google Analytics' own retention settings
8. Your Rights
Under the Digital Personal Data Protection Act, 2023 (DPDP Act) and applicable law, you have the following rights:
- Right to access: request a summary of the personal data we hold about you and how it is being processed
- Right to correction: request correction of inaccurate or incomplete personal data
- Right to erasure: request deletion of your personal data, subject to legal retention requirements
- Right to nominate: nominate another individual to exercise your rights on your behalf
- Right to grievance redressal: raise a complaint about our data processing practices
To exercise any of these rights, contact our Grievance Officer (see Section 12 below). We will respond to requests within 30 days.
For visitors (end users of AI agents): since the customer who deployed the AI agent is the data controller for your data, please contact the website owner directly for data access or deletion requests related to your conversations. You may also contact us, and we will assist in fulfilling your request.
9. Children's Privacy
Fassix is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
Customers must not configure AI agents to knowingly collect personal data from children without verifiable parental consent, as required under the DPDP Act.
10. International Data Transfers
Your data may be processed by our sub-processors in countries outside India, including the United States (OpenAI, AWS, Meta Platforms, Pinecone, Google, Apple, Resend). These transfers are necessary to provide the Service.
We ensure that such transfers comply with applicable data protection laws. Where required, we use appropriate safeguards such as contractual clauses with our sub-processors.
11. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify customers via email and update the "Last updated" date at the top of this page. Continued use of the Service after changes constitutes acceptance of the updated policy.
12. Grievance Officer
In accordance with the DPDP Act, 2023, the Grievance Officer for Fassix is:
We will acknowledge your complaint within 48 hours and aim to resolve it within 30 days.